Marketing Basics lunch and learn talk in Philippines

Welcome to our dynamic session on “Marketing Basics” in the vibrant landscape of the Philippines. In a rapidly evolving business environment, understanding the fundamentals of marketing is essential for success. Join us for an enriching experience where we delve into the core principles of marketing, exploring strategies to effectively promote products and services in today’s competitive market.

During this interactive lunch and learn talk, participants will explore key concepts such as market segmentation, targeting, positioning, and the marketing mix. Through practical examples and real-world case studies tailored to the Philippine market, attendees will gain valuable insights into crafting compelling marketing strategies that resonate with their target audience. Don’t miss this opportunity to unlock the power of marketing and take your business to new heights with our “Marketing Basics” session.

Talk Objectives:

  1. Understanding the Marketing Landscape:
    Educate participants about the current marketing landscape in the Philippines, including emerging trends, consumer behaviors, and market dynamics.
  2. Exploring Marketing Fundamentals:
    Provide participants with a comprehensive overview of marketing fundamentals, including the marketing mix (product, price, place, promotion), market segmentation, and targeting.
  3. Identifying Target Markets:
    Guide participants in identifying and defining their target markets based on demographic, psychographic, and behavioural characteristics.
  4. Crafting Compelling Value Propositions:
    Assist participants in developing unique value propositions that differentiate their products or services and resonate with their target audience.
  5. Creating Effective Marketing Messages:
    Teach participants how to craft compelling marketing messages that communicate the value of their offerings and address the needs and desires of their target market.
  6. Selecting Appropriate Marketing Channels:
    Explore different marketing channels available in the Philippines, such as digital marketing, traditional advertising, social media, and influencer marketing, and help participants select the most appropriate channels for their business.
  7. Understanding Consumer Behavior:
    Discuss key principles of consumer behavior and decision-making processes to help participants anticipate and influence consumer choices.
  8. Analyzing Competitors:
    Equip participants with tools and techniques for analyzing competitors in the Philippine market, including SWOT analysis, competitive benchmarking, and market research.
  9. Setting Marketing Objectives:
    Guide participants in setting SMART (specific, measurable, achievable, relevant, time-bound) marketing objectives that align with their overall business goals.
  10. Developing Actionable Marketing Plans:
    Assist participants in developing actionable marketing plans that outline strategies, tactics, timelines, and budgets to achieve their marketing objectives.

Ready to unlock the secrets of successful marketing and propel your business to new heights? Reserve your spot today for our “Marketing Basics” lunch and learn talk and gain invaluable insights and strategies to drive growth and success in the dynamic landscape of the Philippines. Join us for an engaging session where you’ll learn how to craft compelling marketing messages, identify target markets, and select the most effective marketing channels for your business.

Spaces are limited, so secure your seat now and connect with fellow entrepreneurs and marketing enthusiasts who are eager to learn and grow. Register today and take the first step towards mastering the fundamentals of marketing and achieving your business goals. Don’t miss out – sign up now and embark on a journey towards marketing excellence!

More Information:

Duration: 60 minutes

Fees: $1299.97  USD 661.00

For more information please contact us at:

If you would like to register for this talk, fill out the registration form below.


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